Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Jane Sojka, PhD

Professor – Educator and Marketing Undergraduate Program Director
Professional Summary
Jane Sojka
Dr. Jane Z. Sojka graduated with honors in English from Indiana University and obtained her M.B.A. from Wichita State University and her Ph.D. from Washington State University. She has taught a wide range of marketing courses including marketing principles, consumer behavior, and professional selling. She has taught MBA courses, doctoral teaching workshops, on-line courses, and executive education programs. She is a past recipient of multiple teaching awards including the Academy of Marketing Science Outstanding Teaching Award was recently awarded the AMA Innovative Excellence in Marketing Education award. She was named a Lindner College of Business Teaching Fellow in 2015 and received the Excell Teaching Award in 2016. Dr. Sojka was instrumental in establishing the Center for Professional Selling at the University of Cincinnati. Dr. Sojka has worked as a marketing consultant to large and small businesses across the country. Prior to her consulting activity, she was employed as a buyer and materials manager for the Coleman Company in Wichita Kansas. She has published in marketing journals, has authored teaching materials, and presented papers at national conferences. Her research interests include affect and decision processing, sales and sales management, visual/verbal communication, and marketing pedagogy.
Contact Information
E-mail:
Office:
425 Carl H. Lindner Hall
Phone:
513-556-7149
Fax:
513-556-0979
Teaching Interest
  • Professional Selling, Marketing Principles, Consumer Behavior, Marketing Strategy
Research Interest
  • Affect and Cognition in Consumer Decision-making, Sales and Sales Management, Marketing Education Pedagogy
History

Institution:
Coleman Company
Title:
Materials Manager
End Date:
1984-08-31


Assignments

Description
Develop a sales program -instituted curriculum -devised and promoted new course -secured commitment from athletic dept. -began relationship with 23 new sales contacts -organized two corporate visits for sales students -invited six professional sales people to class -began sales leaders program -coached first UC sales team in NCSC -attended sales center consortium
Dates:
2011-09-15



Awards | Honors

Name:
Dean's List for Teaching Excellence
Year Received:
2016


Organization:
AMA
Name:
Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education
Year Received:
2016


Organization:
Lindner College of Business
Name:
EXCEL Teaching Award
Year Received:
2016


Name:
Dean's List for Teaching Excellence
Year Received:
2015


Name:
Lindner College of Business Teaching Fellow
Year Received:
2015


Organization:
Academy of Marketing Science
Name:
Academy of Marketing Science Outstanding Marketing Teacher Award
Year Received:
2015


Name:
Dean's List for Teaching Excellence
Year Received:
2014


Organization:
Turner Scholars
Name:
Turner Scholar Faculty Award
Year Received:
2011


Education

Institution:
Washington State University
Location:
Pullman, WA
Major:
Marketing
Dissertation:
Relationship Selling: The Effects of Sex, Gender, and Family Role on Sales Role Conflict and Salesperson Performance
Completed:
1995
Degree:
Ph D


Institution:
Wichita State University
Location:
Wichita KS
Major:
Marketing
Completed:
1984
Degree:
MBA


Institution:
Indiana University
Location:
Bloomington IN
Major:
English
Dissertation:
The Role of First Person Narrators in the Works of John Hawkes
Completed:
1976
Degree:
BA


Published Contributions

Corinne Novell, Karen Machleit, Jane Sojka,  (2016). • “Are Good Salespeople Born or Made? An Implicit Theories Perspective with Implications for Hiring and Training,” . Journal of Personal Selling and Sales Management, 309-332.


Jane Sojka,  (2014). Developing a Stakeholder Approach for Recruiting Top-level Sales Students. Journal of Marketing Education, 75-86.


Riley Dugan, James Kellaris, Linda Orr, Jane Sojka,  (2013). Sales Job Applicant Tradeoffs between Corporate Social Responsibility and Compensation Levels. National Conference in Sales Management, .


Xin Wang, Riley Dugan, Jane Sojka,  (2013). CRM Systems with Social Networking Capabilities: The Value of Incorporating a CRM 2.0 System in Sales/Marketing Education. Marketing Education Review, 241-250.



Accepted Contributions

Jane Sojka, Lynn ,  (Accepted). Salesperson Preference among Hispanic and Asian Immigrants. American Journal of Business/Emerald .




Research in progress

Title:
Negotiate Like a Girl

Description:
Workshop Session Proposal for ACE Teaching Fall Conference


Research Type:
Scholarly


Title:
Teaching Confidence: Students Learn How to Overcome Fear of Failure, Increase Resiliency, and Gain Confidence in Their Ability

Description:
Academic manuscript reporting on results from Women in Sales class sponsored by P&G

Status:
On-Going

Research Type:
Scholarly


Presentations

Title:
Women in the Workforce - Feminisim and Diversity
Organization:
Alpha Kappa Psi
Location:
Baldwin
Year:
2017


Title:
Bringing the “Real World” into the Marketing Classroom: Incorporating In-class Experiential Learning throughout the Marketing Curriculum
Location:
Orlando, Florida
Year:
2017


Title:
• “Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education” award presentation
Organization:
AMA
Location:
Atlanta
Year:
2016


Title:
Use of In-class Experiential Learning to Promote Student Engagement,
Organization:
AMA
Location:
Las Vegas
Year:
2016


Title:
Developing an Implicit Theories of Selling Ability Measure
Location:
London
Year:
2014


Title:
Determinants of Avoidance of Sales Performance Feedback: A Conceptual Model
Location:
Miami, FL
Year:
2014


Title:
Green versus The Green: Sales Job Applicant Tradeoffs between Corporate Social Responsibility and Compensation Levels
Year:
2013


Title:
M-Coupon User Characteristics
Organization:
APA
Location:
Columbus OH
Year:
2011