Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Drew Boyd

Executive Director - MS-Marketing Program, Associate Professor-Educator Marketing and Innovation
Professional Summary
William Boyd
Drew Boyd is the executive director of the Master of Science in Marketing Program and associate professor of Marketing and Innovation at the University of Cincinnati. Drew entered the world of academia after a highly successful business career. He spent 17 years with Johnson & Johnson in marketing, mergers and acquisitions, and international development. Before Johnson & Johnson, Drew worked with United Airlines, in sales, marketing, and strategic planning. He was one of the early pioneers of strategic partnerships between airline carriers that led to the creation of the Star Alliance. In his courses, Drew merges the theory taught in a traditional classroom setting with more than three decades of experience, providing a real world marketing and innovation experience. Drew has earned three prestigious teaching awards and is honored to have been a guest lecturer at Columbia University, Yale University, The Wharton School of the University of Pennsylvania, The University of Michigan, The University of Chicago, The Kellogg School of Management at Northwestern University, and Duke University. Drew graduated from the United States Air Force Academy in 1976 with a Bachelor of Science in Management Science and Operations Research. He earned an MBA from the University of Chicago. He resides in Cincinnati, Ohio, with his wife, Wendy, and son, Ryan.
Contact Information
E-mail:
Office:
433 Carl H. Lindner Hall
Phone:
513-556-4587
Fax:
513-556-0979
Teaching Interest
  • marketing strategy, innovation methodology, persuasion, sales management, and social media
Research Interest
  • innovation
History

Institution:
College of Business
Title:
Executive Director, MS Marketing Program


Institution:
Johnson & Johnson, Cincinnati
Title:
Director, Marketing Mastery
End Date:
2010-05-01


Institution:
Johnson & Johnson, Cincinnati
Title:
Director, International Development
End Date:
2001-12-31


Institution:
Johnson & Johnson, Cincinnati
Title:
Director of Marketing
End Date:
1999-12-31


Institution:
Johnson & Johnson, Cincinnati
Title:
Director, New Business Development
End Date:
1998-12-31


Institution:
Johnson & Johnson, Cincinnati
Title:
Manager, Procedure Marketing
End Date:
1996-12-31


Institution:
United Airlines, Chicago
Title:
Senior Planning Manager- Latin America
End Date:
1991-12-31


Institution:
United Airlines, Chicago
Title:
Manager Strategic Alliances- Industry
End Date:
1990-12-31


Institution:
United Airlines, Chicago
Title:
Associate Market Manager- Transcontinental Market
End Date:
1988-12-31


Institution:
United Airlines, Chicago
Title:
District Sales Manager- Chicago Market
End Date:
1986-12-31


Institution:
United Airlines, Chicago
Title:
Manager Agency Development- Pittsburgh
End Date:
1984-12-31


Institution:
United States Air Force
Title:
Senior Planning Officer, Strategic Air Command, Vandenberg AFB
End Date:
1982-12-31


Institution:
United States Air Force
Title:
ICBM Crew Commander, Cheyenne, Wyoming
End Date:
1980-12-31


Assignments

Description
Admissions, advising, administrating the MS-Marketing Program
Dates:
2009-09-01



Awards | Honors

Name:
Dean's Teaching List
Year Received:
2016


Organization:
Lindner College of Business
Name:
2014 DANIEL J. WESTERBECK JUNIOR FACULTY GRADUATE TEACHING AWARD
Year Received:
2014


Organization:
University of Cincinnati
Name:
Innovative Uses of Technology in Teaching Award
Year Received:
2014


Organization:
Lindner College of Business
Name:
2012 DANIEL J. WESTERBECK JUNIOR FACULTY GRADUATE TEACHING AWARD
Year Received:
2012


Education

Institution:
The University of Chicago
Completed:
1990
Degree:
MBA


Institution:
United States Air Force Academy
Major:
Management Science
Completed:
1976
Degree:
BS


Published Contributions

William Boyd,  (2017). DrewBoyd.com blog author. , .


William Boyd,  (2017). Psychology Today monthly contributor. , .


William Boyd,  (2017). Taming the Creative Spark: Insights from Research on Creativity in New Product Development. Handbook of New Product Development Research, .


Frank Grunwald, William Boyd,  (2017). SIT As A Creativity Tool In New Product Design. Innovation / Industrial Designers Society of America, 44-47.


William Boyd,  (). LinkedIn Learning - Lynda.com Course Author - various titles. , .


BJ Zirger, Eugene Rutz, William Boyd, James Tappel, Vignesh Subbian,  (2014). Creating pathways to higher education: A cross-disciplinary MOOC with graduate credit. IEEE Xplore, 1–5.


William Boyd,  (2013). Inside the Box: A Proven System of Creativity for Breakthrough Results. Simon & Schuster, 257.



Accepted Contributions



Research in progress

Title:
Inside the Box: A Proven System of Creativity for Breakthrough Results

Description:
Published by Simon & Schuster (2013). See www.insidetheboxinnovation.com


Research Type:
Non-Scholarly


Presentations

Organization:
Brandemonium, LLC
Location:
Cincinnati, OH
Year:
2017