Marketing

What's it like to be a part of a program that was recently ranked one of the nation’s Top Five undergraduate public programs? It means learning about new product development, advertising strategy, competitive intelligence, global brand value, focus groups, and more, from the best.

Nearly 200 Bachelor of Business Administration students graduate from our business school each year with focal concentrations from our nationally-ranked marketing program. Theses students are challenged with coursework in Retailing, Marketing Research, Sales Management, International Marketing, Buyer Behavior, Business-to-business Marketing, as well as Advertising, Direct Marketing, and Internet Marketing. Learn more about our Marketing Academic Program and award-winning faculty.


Faculty Spotlights

Professor Jane Sojka

UC Marketing Professor Jane Sojka Earns National Award for Innovative Teaching!

Sojka was recognized for launching a professional selling course that focuses solely on recruiting women to help them overcome the fear of failure and gain confidence.

Read more about Jane Sojka

Joshua Clarkson

Congratulations to Dr. Joshua Clarkson on the publication of Self-Regulation and Ego Control, with co-authors Edward R. Hirt and Lile Jia.

Read more about Joshua's work and stay tuned for more information about his new book!

James Kellaris

Marketing Professor James Kellaris referenced in the article "Hotline Sing: An Investigation Into Hold Music"

A quick perusal of social media proves Australians, and presumably the rest of the world, aren’t the biggest fans of hold music—particularly the classical loops made famous by Centrelink. The most common twitch-inducing factor for customers seems to be the tease of being interrupted by a recorded message.

Read more from James Kellaris


From the chair

Welcome from the Marketing Department!

We are ready to go, and our Marketing faculty are working hard to make this a great semester for all.

Are you one of the lucky students to be in Dr. Sojka’s Intro Marketing course? Did you know that Dr. Sojka has won numerous teaching awards? Last year she won the Lindner Undergraduate Excel Teaching award, and the Academy of Marketing Science national teaching award. Last month she won the American Marketing Association’s Innovative Teaching Award! When you win a teaching award from the AMA, it means you are one of the best teachers IN THE WORLD! You’ll see why when you take her class. This semester’s project is for the Cincinnati Dance Marathon which benefits Cincinnati Children’s Hospital. Isn’t it great to use Marketing for good?!

We have many great faculty and outstanding experiential learning opportunities that await you this semester. Let’s get started!

Karen Machleit, Ph.D.
Professor and Department Chair


What Courses Do I Need?

Advisory Board

Our mission is to ensure that the UC Marketing Department is preparing students to think independently and critically so that they select the right tools for today and the future, and to advocate for the department and students.

Read more about your Advisory Board members!

 

 

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