Rally Around A Shared Vision

Luncheon Series

How Two Cincinnati Business Families Aligned their Cultures to Bring Next Generation Visions to Life

Successful business owners have a clear vision of the future they are trying to create. As leaders, it is their job to rally their teams behind their vision. That's a significant challenge in our rapidly changing world, and it becomes more complex when the next generation of leaders begins their ascent in a business family.

Join us October 26, 2017 to hear from two generations representing great Cincinnati brands – the fathers and sons of Busken Bakery and Apollo Home. The Buskens and Gerdsens will share how their visions and strategies evolved with the next generation of leaders, and how a focus on organizational culture helped both embrace new, exciting and profitable futures.

Key takeaways:

  • Hear how two first generation owners gracefully stepped back, so their sons could truly step up;
  • Explore the relationship between vision, strategy and leadership, and how all can evolve while accelerating business results; 
  • Learn how Busken Bakery and Apollo Home invested in their people to create winning organizational cultures;
  • See how they aligned their organizations behind clear visions and strategies using performance management best practices.


Headshots of panelists.

From left: Jamie and Jim Gerdsen of Apollo Home; Daniel, Brian and Page Busken of Busken Bakery



Apollo Home can fix anything electrical (pretty much).

Busken brothers retaliate against Frisch's Big Boy (in this skit).


Meet Our Moderator


Meet Our Panelists



If You Go

When: Thursday, October 26, 2017, 11:30 a.m. – 1:30 p.m.
What: Moderated panel discussion
Attire: Business casual
Location:  Sharonville Convention Center, 11355 Chester Road, Cincinnati, OH
Who should come: Goering Center Core Members, Associate Members, Corporate Partners and anyone interested in the subject matter. Open to the public.
*Cost: Members: $39; Non-Members: $99


Thank you to our Corporate Partner Sponsors:

Graydon, KeyBank and Mellott & Mellott