Rally Around A Shared Vision
How Two Cincinnati Business Families Aligned their Cultures to Bring Next Generation Visions to Life
Successful business owners have a clear vision of the future they are trying to create. As leaders, it is their job to rally their teams behind their vision. That's a significant challenge in our rapidly changing world, and it becomes more complex when the next generation of leaders begins their ascent in a business family.
Join us October 26, 2017 to hear from two generations representing great Cincinnati brands – the fathers and sons of Busken Bakery and Apollo Home. The Buskens and Gerdsens will share how their visions and strategies evolved with the next generation of leaders, and how a focus on organizational culture helped both embrace new, exciting and profitable futures.
- Hear how two first generation owners gracefully stepped back, so their sons could truly step up;
- Explore the relationship between vision, strategy and leadership, and how all can evolve while accelerating business results;
- Learn how Busken Bakery and Apollo Home invested in their people to create winning organizational cultures;
- See how they aligned their organizations behind clear visions and strategies using performance management best practices.
Apollo Home can fix anything electrical (pretty much).
Busken brothers retaliate against Frisch's Big Boy (in this skit).
Meet Our Moderator
Brent Carter, Senior Consultant and Executive Coach, Leadership Excelleration, Inc. Expand
Brent Carter is a seasoned coach and consultant with over 20 years experience in developing senior leaders and improving organizations. At Leadership Excelleration, he works directly with leaders in multiple businesses and industries to help maximize their success. Brent also facilitates workshops for the Goering Center’s Leadership Development Institute, where he enjoys working directly with hundreds of our local leaders.
Prior to joining LEI, Brent improved leader effectiveness in the finance, insurance, retail and technical sectors. He has a computer science degree from Ball State University and a coaching certification through Case Western Reserve University. He is very involved in his church, where he also provides coaching, consulting and strategic planning.
Brent has a strong reputation as client-focused coach, consultant and facilitator, meeting leaders where they are and stretching them to achieve their potential.
Meet Our Panelists
Jamie Gerdsen, President & CEO, Apollo Home Expand
Jamie has led his family’s century-old heating, air conditioning and plumbing company since 2009. There, he put to use his ideas on how small enterprises can innovate to help boost revenues, profit, and create fanatical cultures.
He is also the author of the book SQUIRRELS, BOATS, AND THOROUGHBREDS: Lessons for Leading Change in Traditional Businesses as well as ZOMBIE’S ATE MY BUSINESS: A focus on company culture.
Jamie is a business owner, innovator and entrepreneurial thought leader. His relentless insistence on positive change has paid off with five prestigious consecutive customer service awards, entrepreneur recognition and multiple awards from HVAC manufacturers. In 2009 and 2011, Gerdsen was a finalist for the Ernst & Young Entrepreneur of the Year. His company was named one of Cincinnati’s Best Places to Work five years running due to its focus on the holistic well-being of employees. The company was also named a Better Business Bureau Torch Award Winner for business ethics.
Jim Gerdsen, Key Advisor and Former CEO, Apollo Home Expand
Jim Gerdsen is Key Advisor and the former CEO of Apollo Home. The company began as Apollo Heating & Air Conditioning, a subsidary of Roto-Rooter where Jim once served as GM. He purchased the business in 1989, growing it over the next 13 years through acquisition and by focusing strictly on residential service. In 2003, his son, Jamie, entered the business and later purchased Apollo from Jim in 2009. Over the last 15 years, Apollo expanded its geography and service offerings to encompass a full suite of plumbing, HVAC, electrical, handyman, and home warranties. Today Apollo continues to grow through excellence – in customer experience and employee satisfaction.
Since the sale of the business, Jim has continued to be a vital part of Apollo. He recently published his first book, "Tripple P," a memoir of his experience. When he is not at Apollo Home, he travels to both Canada and Florida.
Daniel Busken, President & CEO, Busken Bakery Inc. Expand
Dan Busken is the fourth generation President, CEO and Board Member of Busken Bakery, Inc. Dan began his career as a Project Manager for Megen Construction Company where he worked on projects such as the Fountain Square Restoration and construction of the National Underground Railroad Freedom Center. After a successful five years with Megen Construction, Dan joined the family bakery business in 2004 as the Director of Operations and Production.
Dan has served on the national Board of Directors for the Retail Bakers Association in 2007, Board Member of the Greater Cincinnati Retail Bakers Association and was named a “Top 40 Under Forty” finalist in 2007 by the Cincinnati Business Courier. In addition, Dan served on the Board of Directors for the Nuway Foundation that works to improve the lives of men, women and children in Nigeria.
Dan earned his undergraduate degree in Construction Management from the University of Cincinnati. He resides in Loveland with his wife Amanda and two children, Page and Pierson. In his spare time he enjoys mentoring others in life and business skills.
Brian T. Busken, Vice President, Busken Bakery Inc. Expand
Brian Busken joined the family business in 2006 as the company’s Sales and Marketing Director, overseeing the bakery’s inventive advertising campaigns while leading business development efforts with key wholesale accounts such as The Kroger Company and United Dairy Farmers. Today Brian serves as the company’s Vice President, Board Member and together with his brother Dan, leads the bakery’s strategic and innovation pursuits. Prior to joining the family business, Brian worked for KGB Advertising in Cincinnati as the Director of New Business Development.
Brian is a member of the Board of Advisors for the Salvation Army of Cincinnati and Northern Kentucky, serves as a trustee for the Madeira Schools Foundation and is the Past-President of the Greater Cincinnati Retail Bakers Association. Brian earned his undergraduate degree from Xavier University in Business Administration and currently resides in Madeira with his wife Bridie and two children, Daisie and Henry. In his free time he enjoys cooking and fly fishing.
D. Page Busken, Chairman of the Board, Busken Bakery Inc. Expand
Page Busken joined the bakery business in 1970 as Busken was entering its 42nd year in business. Page was instrumental in pioneering the Bakery Cafe concept which culminated in the company operating five full-service bakery/restaurants in the 70s and 80s, serving breakfast and lunch in addition to offering a full-line of baked goods. In 2007, Page “retired” from overseeing day to day operations, at which time he named his son Dan, President and CEO. Since that time Page has served in a consulting capacity to his son’s Dan and Brian.
Page has served in a multitude of baking industry association capacities and has travelled throughout the world during his career, consulting with bakery operations of all sizes. Page served as past president of the Retail Bakers of America Association, as well as past president of the Ohio Bakers Association and past president of the Cincinnati Retail Bakers Association.
Page earned his undergraduate degree from Brigham Young University followed by a Master’s in Business Administration from the University of Utah. He resides in Cincinnati with his wife Jolene and is the father of six children, two of which continue in the family’s 89 year old bakery operation. In his free time he enjoys painting in watercolor, fly fishing and spending time with his 13 grandchildren.
If You Go
When: Thursday, October 26, 2017, 11:30 a.m. – 1:30 p.m.
What: Moderated panel discussion
Attire: Business casual
Location: Sharonville Convention Center, 11355 Chester Road, Cincinnati, OH
Who should come: Goering Center Core Members, Associate Members, Corporate Partners and anyone interested in the subject matter. Open to the public.
*Cost: Members: $39; Non-Members: $99
Thank you to our Corporate Partner Sponsors: