Beyond Lending

On May 25 the Goering Center presents a panel of five market presidents from important family business banking partners – Fifth Third, KeyBank, PNC, Stock Yards Bank & Trust and U.S. Bank. The panelists will address the macro-economic and lending environment that impacts our region’s family and private businesses.

Our panel of presidents takes you beyond lending to explore:

  • Business banking strategies for volatile times
  • The impact of banking regulations on family and private businesses
  • Lending options for family businesses
  • How to fully leverage a bank’s resources
  • How banks stay in touch with what family businesses need

Moderated by Cynthia Booth, President of COBCO Enterprises, attendees will discover there is more to a banking relationship than simply lending.

Headshots of Bank Presidents

From left: Cynthia Booth, Michael Prescott, Kay Geiger, Stephen Brown, John Marrocco, Tim Elsbrock

Meet our Moderator:

Cynthia Booth, President, COBCO Enterprises

Cynthia Booth is a native of Cincinnati. She is a graduate of Denison University and received her Master Degree from Indiana Wesleyan University.  She is also a graduate of Harvard Business School’s Executive Education Program on Executive Strategy.

Ms. Booth was formerly a Banker with Firstar Bank (currently US Bank). During her tenure with Firstar Bank, she was Vice President, Retail Banking, Vice President, Human Resources, Vice President, Private Banking, Vice President, Residential Real Estate, Senior Vice President, Community Development, and President, of the Firstar Foundation. She was one of the highest-ranking females at the executive level.

In August 2000, Ms. Booth became President/CEO and Owner of COBCO Enterprises/McDonalds, a privately held company that owns six McDonald’s Franchises.  Four of the six restaurants she constructed from the ground up, and she acquired the remaining two through acquisitions. See More

Meet the Presidents:

Stephen C. Brown, Senior Vice President, Managing Director, Stock Yards Bank & Trust

Mr. Brown brings over 28 years of banking experience to his clients.

His professional career, which includes Corporate Banking, Retail Banking and Private Banking, has spanned North Carolina, Kentucky and Ohio.  Mr. Brown has held the Series 7 and 24 Securities Licenses and the Accredited Wealth Management Advisor designation from the College for Financial Planning. He has attended numerous seminars on trust and private banking through the Cannon Financial Institute and is a graduate of the RMA Commercial Lending School.  Mr. Brown earned his AB from Duke University. See More

Timothy Elsbrock, Market President, Fifth Third Bank

Leveraging  his more than 30 years of experience in banking with Fifth Third, Mr. Elsbrock and his regional leadership team provide strategic direction for growing Fifth Third’s Commercial, Investment Advisors (IA), Retail and Mortgage lines of business in Cincinnati, Dayton and Northern Kentucky.

Mr. Elsbrock received his B.A. in Communications from the University of Cincinnati. See More

Kay Geiger, President - Greater Cincinnati & Northern Kentucky, PNC Bank

Kay Geiger is President of PNC Bank, Greater Cincinnati & Northern Kentucky with overall client, community and employee responsibilities including Corporate & Institutional Banking, Commercial Real Estate, Commercial Banking, Institutional Investments and Wealth Management for the region that includes over 90 branches and 1,500 employees. PNC is firmly committed to Cincinnati USA through executive leadership, strategic investments and employee volunteerism helping to build strong communities and create financial opportunities for businesses and individuals. See More

John Marrocco, Cincinnati President and Regional Commercial Banking Executive, KeyBank National Association

With an emphasis on the Commercial Banking and Private Banking segments, John is involved in the community and serves as the external executive face of Key.  In addition, he is the internal senior leader inspiring employee engagement, cross business talent development, and partners closely with Key’s Corporate Responsibility Group to develop and implement a Community lending and investment strategy that will enable Key to meet its corporate and social responsibilities. See More

Michael Prescott, Cincinnati Market President, U.S. Bank

Michael joined U.S. Bank in February 2011 and is responsible for all of the bank’s activities and commercial lending efforts in the region. 

Previously he served as executive director of the Ohio Tuition Trust Authority, where he was responsible for all aspects of Ohio’s 529 plan, and before that, he was a member of Huntington Bank's executive team.

Mike graduated with high distinction from Ohio Northern University, where he received an accounting degree. He also earned an MBA, with a focus on finance and marketing, from The Ohio State University. See More


When:  May 25, 11:30 a.m. - 1:30 p.m.

What:  Luncheon

Attire:  Business casual

Location:  Sharonville Convention Center, 11355 Chester Road, Cincinnati

Cost:  Members: $39;  Non-Members: $99

Who should come:  Goering Center Core Members, family members and team members, Associate Members, Corporate Partners and community business leaders