Reversing Culture Clash

Core Member Breakfast | 11.2.17 | Sharonville Convention Center

How communication, integrity and governance helped Bullen Ultrasonics reverse their struggling culture and strike workforce gold.

Positive cultures create exponentially positive returns for the companies who invest in building them. Mediocre cultures, or worse – dysfunctional cultures – create devastating workforce and financial risks.


Join us on November 2 to hear the story of Bullen Ultrasonics, a now-thriving machining company in rural Eaton, Ohio. Three speakers will present three perspectives on what was wrong with Bullen’s culture and how they turned it all around.

Today, Bullen has become one of the most sought-after, high-tech workplaces. Learn how they did it while you:

  • Gain a solid foundation in governance – exploring the Council and Charter;
  • Protect your relationships while preserving your founder’s legacy and values;
  • Understand the serious, negative cultural impact that occurs when roles, rights and responsibilities are not clearly defined – and what you can do about it;
  • Hear how good communication, integrity, and supportive operational tactics help transform toxic cultures.

If you want to create the very best culture for your company, your customers, and your team, register today for this Core Member Breakfast.


From left to right: Lynne Ruhl, Joanie McDaniel, Tim Beatty


Meet Our Panel

Lynne Ruhl is the founder, President and CEO of Perfect 10 Corporate Cultures, and spent 18 years training, mentoring and coaching the athletes and staff at Cincinnati Gymnastics Academy in relationship and quality-of-life skills. She formed Perfect 10 Corporate Cultures in 2001 to cultivate work environments high in trust and respect. Today, Lynne operates a Cincinnati-based consultancy focused on healthy cultures, strong leaders and winning strategies. She’ll share how Perfect 10 diagnosed Bullen Ultrasonics’ culture clash, and helped set them on a path of good communication, integrity and family governance.

Joanie McDaniel is HR Manager for Bullen Ultrasonics. She joined the company in 2003, and has spent the past 14 years observing family dynamics and the impact on non-family employees. Joanie witnessed the positive transformation that occurred at Bullen Ultrasonics once a family charter and good family governance processes were in place.

Tim Beatty is president of Bullen Ultrasonics, a globally recognized pioneer and leader in ultrasonic machining. The third generation of Bullen’s family-owned business, Tim has steered the company through a period of significant capital investment in automation technology, driven Bullen to the forefront of ceramic matrix composites (CMC) machining for the aerospace/defense industry, and solidified its leadership in the semiconductor, micro-electro-mechanical systems (MEMS), transportation/automotive, defense, aerospace, and medical and life sciences industries. Under Tim’s leadership, Bullen has grown significantly to become an industry leader with the largest concentration of ultrasonic machining equipment in the world.


Check out how Bullen Ultrasonics holds their employees accountable to provide the very best for their customers.

If You Go

When:  Thursday, November 2, 2017, 7:30 – 9:30 a.m.
  Core Member Breakfast and Moderated Panel Discussion
  Business Casual
  Sharonville Convention Center, 11355 Chester Road, Cincinnati, OH 45246
Who should come:
  Core Members - Owners, CEOs, Presidents, HR Leaders and any person interested in improving the culture of a family or private businesses