Every day, companies create competitive advantage – and grow their top line – by innovating within, or adding to, their existing distribution channels. Does that mean every business needs a shiny fleet of drones? Hardly. But every business can explore new paths to market that meet their customers’ evolving and increasingly unique needs.

At our October 19 Core Member Breakfast, Pure Romance CEO, Chris Cicchinelli, will share how they made the Inc. 5000 list of fastest growing private companies by adding new distribution channels and generating three-year growth of 48 percent. Heidelberg Distributing CEO, Vail Miller, Jr., will also provide insight on distribution success as one of Ohio’s largest wholesalers of premium beers, wines and non-alcohol beverages.

Mark Matthews, President of NuVision Strategies, will guide Chris and Vail in a conversation that reveals how they “changed the channel” for top-line growth.

  • Discover how distribution channels can differentiate your company and enable competitive advantage
  • Explore the opportunity cost of inaction vs. the investment cost of trying something new
  • Understand how globalization and technology have created a distribution revolution and how you can navigate the resulting opportunities and threats

Chris Cicchinelli and Mark Matthews

Chris Cicchinelli, Pure Romance; Mark Matthews, NuVision Strategies; Vail Miller, Jr., Heidelberg Distributing

Meet Our Panel

Chris Cicchinelli, CEO of Pure Romance

Chris Cicchinelli is the President and CEO of the world's largest in-home party company specializing in intimacy and sexual health. Since he joined the Pure Romance team in 2000, Chris has engineered explosive growth, taking the company from $3 million in revenue to well over $150 million. With Consultants in every U.S. state and Puerto Rico, plus new expansion markets in South Africa, Australia, Canada, and New Zealand, Pure Romance shows no signs of slowing down — and neither does Chris. He spends over 200 days a year on the road offering motivational seminars and training programs to Pure Romance’s 30,000-plus Consultants worldwide.

Vail Miller, Jr., CEO of Heidelberg Distributing

Vail Miller, Jr. joined Heidelberg’s Cincinnati Wine division in 1995, and Cincinnati’s Anheuser-Busch Division in 1997. In 2000, he was promoted to the position of Anheuser-Busch Sales Manager, Dayton, followed by his appointment to the position of Vice President in 2004.  Today, Vail serves as Chief Operating Officer. He is committed to the Dayton and mid-Ohio communities, serving as Chairman of the Board of the Montgomery County Convention and Visitors Bureau from 2007-2012. Heidelberg Distributing Company is one of Ohio's largest wholesalers of premium beers, wines from around the world and non-alcohol beverages. Facilities are located in Dayton, Cincinnati, Evendale, Columbus, Cleveland, Lorain, Youngstown, Toledo and Hebron and Louisville, Kentucky.

Meet Our Moderator

Mark Matthews, President of NuVision Strategies

Throughout his 30 year career, Mark Matthews has successfully led distribution businesses ranging in size from green field start-ups to a billion dollar business unit of a Fortune 500 corporation.  In each of these assignments, Mark was faced with various challenges which affected the success of each business. Utilizing a disciplined approach, Mark and his team developed market leading strategies that improved profitability and helped each company to maintain or improve their market position.


If You Go

When:  October 19, 7:30 a.m. – 9:30 a.m.
What:  Core Member Breakfast and Moderated Panel Discussion
Attire:  Business casual
Location:  Radisson Hotel Riverfront, 668 West Fifth St. Covington, KY
Who should come:  Goering Center Core Members only, family members and employees


Thank you to our sponsors Johnson Investment Counsel, U.S. Bank and Wood & Lamping LLP.