Marketing

What is Marketing?

Marketing is a broad and integrated system of activities that helps organizations provide products and services that satisfy customers. Selling and advertising are the most visible parts of marketing, but there is much more. Marketers conduct research to gain insight into consumer motivation and behavior. This enables them to provide products and services in the right assortment, with the right message, at the right place, at the right price and time.

Successful marketers have excellent written and oral communication skills and are comfortable working in group settings. Typically, they are interested in understanding human behavior. Quantitative analysis and mathematical proficiency are also important in the marketing professions.

Career Possibilities

Graduates of this minor in the Lindner College of Business pursue many different careers. A few examples include: professional selling, sales management, retail management, marketing research, customer service, brand management, product development, advertising and public relations.

Curriculum

UC Advantages and Special Opportunities

Success in today’s business environment is primarily driven by who students are and how they act. Accordingly, business education at Lindner focuses on the development of each student’s individual Professional, Academic, Character and Engagement (PACE) to ensure they can successfully pursue the personal and professional goals they are passionate about.

Professionalism

  • Classes in Lindner ensure that our students learn the professional communication skills they need to excel in today’s business environment.
  • Lindner’s Career Services team works with undergraduate students in developing resumes, learning interviewing techniques and obtaining the practical skills that fulfill the expectations of businesses.

Academics

  • Lindner students are distinct individuals with unique goals and interests, and that is why our curriculum ensures that students have a foundational understanding of the key business functions. The breadth of minors allows students to add a minor that will customize their education for added value.

Character

  • Character means having the strength and conviction to both lead and work with teams made up of diverse social, cultural and economic viewpoints. Lindner business courses help students build these skills through hands-on, collaborative projects, often working with Cincinnati businesses.

Engagement

  • Students’ lives and careers will be comprised of much more than just work. Community service, citizenship and organizational involvement are all key components of personal growth. In Lindner, students are encouraged to get involved in the things they care about via the 20-plus student organizations within the Lindner College of Business, the 300-plus organizations within the University of Cincinnati and ongoing partnerships with service organizations like the United Way of Greater Cincinnati.

Admission Requirements

Current Lindner students may add this minor to enhance their majors. Non-Lindner students already pursuing a baccalaureate degree in any college at the University of Cincinnati can add the minor to their program as long as they meet the following requirements:

  • Have 30 earned semester credit hours
  • Have at least a 3.0 University GPA and be enrolled in a four-year degree granting program
  • Complete at least 50 percent of all minor coursework in the Lindner College of Business
  • Earn a 2.0 in minor courses to be certified with the minor.

To apply for the minor, students should visit the Lindner Program Options site.

Students will be notified by email of their acceptance into the program and the process for registration in the Lindner classes required for the minor.

Graduation Requirements

Students who have been accepted to the minor will see the minor appear on their application for graduation. Students apply for graduation in the minor as they normally would for their bachelor’s degree.

Application Deadlines

Applications deadlines for the business minors follow the “application for change in college” dates.

Fall Semester – July 1                   

Spring Semester – November 1               

Summer Semester – March 1

Accreditation

The University of Cincinnati and all regional campuses are accredited by the Higher Learning Commission.


The UC Lindner College of Business has been accredited continuously since 1919 by AACSB International, the Association to Advance Collegiate Schools of Business, the premier accrediting agency for business colleges.

Quick Facts

Completion of Academic Minor Degree in Marketing

Full-Time Program Duration

1.5 Years

Location

Uptown Campus West

Contact

Carl H. Lindner Hall, Suite 103
Cincinnati, OH 45221-0020
Phone: (513) 556-6392
Brian Fanelli
business@uc.edu