Marketing Minor

 

Non-Lindner student interested in the Marketing minor must meet the following requirements to apply:

  • Have 30 earned semester credit hours.
  • Have at least a 3.0 University GPA and be enrolled in a four-year degree granting program.
  • Complete at least 50 percent of all minor coursework in the Lindner College of Business.
  • Earn a 2.0 in minor courses to be certified with the minor.

See the full curriculum in the program outline or contact the Lindner College of Business Undergraduate Office at 513-556-7030

 

How to Apply

File an online Business Minor Application Form. Non-Lindner students will be notified by email of their acceptance into the program and the process for registration in the required Lindner classes.

 

Foundational Courses

BBA and BSIM students will fulfill the foundational courses through the completion of their primary degrees.

  • MKTG-2080      Introduction to Marketing    3 semester hours
  • ECON-1001*     Microeconomics                  3 semester hours

*Non-LCB students may substitute an additional 3000 level or higher marketing course for ECON-1001.

 

Required Minor Courses

Lindner students may not double count these courses between majors and minors.

Course No. Course Title Credit Hours
Marketing Electives
MKTG-3000 Professional Selling 3
MKTG 3001* Women in Sales 3
MKTG-3080** Marketing Research 3
MKTG-3085 Consumer Behavior 3
MKTG-4000 Strategic Selling 3
MKTG-4014 Marketing Innovation Tools 3
MKTG-4020 Product Management  
MKTG-4021 New Product Development  
MKTG-4022 Business to Business Marketing  
MKTG-4023 Sports Marketing Management 3
MKTG-4024 Services Marketing 3
MKTG-4025 Advertising  
MKTG-4026 Influencer Marketing  
MKTG-4027 e-Marketing  
MKTG-4028 Marketing Ethics
3
MKTG-4029 Direct Marketing
3
MKTG-4030 Branding 3
MKTG-4032 Sales Management 3
MKTG-4033 Retailing 3
MKTG-4034 Shopper Marketing 3
MKTG-4071  International Marketing 3
MKTG-4094 Current Topics in Marketing  
MKTG-5000 Intro to Direct Marketing 3
MKTG-5085 Marketing Strategy 3
MKTG-5093 Special Topics in Marketing  
MKTG-5099 Independent study in Marketing
3
MKTG-6095 Product Design Studio  
INTB-3090 International Retailing  
INTB-3098
Study Abroad – European Union (KBS) 3
Total Credit Hours
12

*Students may not take both MKTG 3000 and 3001

**Statistics is a prerequisite for MKTG 3080


only three hours of MKTG-6095 may count toward the minor)


To learn more about this area of study, please contact the Program Director:

 

jane

Professor- Educator and Marketing Undergraduate Program Director: Jane Sojka, PhD
E-mail: jane.sojka@uc.edu
Phone: 513-556-7149