In Project Innovation, you'll focus on the startup end of the business spectrum and hone your creative, innovation, and entrepreneurial skills. You'll start by dreaming up a new product or service and then perform market research, develop financial models, and plan out strategies in order to build out a full business plan to support and launch your concept.
This isn't just a class assignment. It's a real-world opportunity to determine the feasibility of an actual business. You will even have the opportunity to determine the feasibility of an actual business. You will also have the opportunity to enter your business plan in startup contests sponsored by the UC Center for Entrepreneurship & Commercialization to win cash prizes to help fund your business idea.