Bob Dwyer
Joseph S. Stern Professor of Marketing/Academic Director of MBA Programs/ Director of the Direct Marketing Policy CenterContact Information
Phone:
513-556-7103
Fax:
513-556-0979
Teaching Interest
- Direct Marketing, Marketing Management, B2B Marketing
Research Interest
- Buyer seller relationships: Marketing channel structures, Contractual norms, Bargaining behavior, Environmental influences, Direct marketing.
Organization:
University of Cincinnati
Title:
Academic Director of MBA Programs
Organization:
University of Cincinnati
Title:
Joseph S. Stern Professor of Marketing
Organization:
University of Cincinnati
Title:
Professor of Marketing
Organization:
University of Cincinnati - Direct Marketing Policy Center
Title:
Director
Organization:
University of Minnesota
Title:
Visiting Assistant Professor of Marketing
Organization:
University of Cincinnati
Title:
Department Head
End Date:
2002-12-31
Organization:
University of Cincinnati
Title:
Department Head
End Date:
1989-12-31
Organization:
University of Cincinnati
Title:
Associate Professor of Marketing
End Date:
1988-08-31
Organization:
Northwestern University
Title:
Visiting Associate Professor of Marketing
End Date:
1983-06-30
Organization:
University of Cincinnati
Title:
Department Head
End Date:
1981-12-31
Organization:
University of Cincinnati
Title:
Assistant Professor of Marketing
End Date:
1981-02-28
Organization:
University of Arizona
Title:
Assistant Professor of Marketing
End Date:
1978-06-30
Organization:
University of Minnesota
Title:
Teaching Associate
End Date:
1977-07-31
Description
Direct Marketing Policy Center - Develop and disseminate knowledge in Direct Mareting: Award grants, teach, cultivate student interest and award scholarships.
Dates:
1985-01-01
-
2011-12-31
Description
MBA Academic Director
Dates:
2006-09-01
-
2011-08-31
Name:
Corporate Associates Fellowship, 1974 75 and 1973 74
Name:
Designated first CBA Faculty Fellow (Professor 1988 ), 1987 90.
Name:
Evans Scholarship to Michigan State with full tenure, 1970-73
Name:
Institute for the Study of Business Markets (ISBM) "Soft and Hard Features of Interfirm Relationships, 1989 90.
Name:
Walter Heller Fellowship, 1973 74
Organization:
American Marketing Association's Inter-Organization Special Interest Group
Name:
Life Time Achievement Award
Year Received:
2011
Organization:
UC Department of Athletics
Name:
Legion of Excellence Student-Athlete Faculty Impact Award
Year Received:
2011
Name:
EXCEL Award for Excellece in Classroom Education and Learning
Year Received:
2006
Organization:
American Marketing Association
Name:
2nd Place, Top Ten Sales Articles of the 20th Century
Year Received:
2004
Organization:
Journal of Direct Marketing
Name:
Lead article in the "Top Ten" articles of the decade
Year Received:
1997
Organization:
Journal of Business-to-Business Marketing
Name:
Outstanding Article of the Year
Year Received:
1995
Organization:
Journal of Business-to-Business Marketing
Name:
Outstanding Article of the Year
Year Received:
1995
Organization:
Direct Marketing Educational Foundation
Name:
Direct Marketing Educator of the Year
Year Received:
1991
Organization:
Direct Marketing Educational Foundation
Name:
Robert B. Clarke Outstanding Direct Marketing Educator
Year Received:
1991
Organization:
Direct Marketing Educators' Conference
Name:
Best Paper
Year Received:
1989
Name:
Grant (with Paul Schurr), "Developing Business Relationships Across International Borders"
Year Received:
1989
Organization:
Journal of Marketing
Name:
2nd Place, “Top Ten Sales Articles of the 20th Century,” Sales Special Interest Group, American Marketing Association, for “Developing Buyer-Seller Relationships”
Year Received:
1987
Organization:
AMA Educators' Conference
Name:
Best Paper
Year Received:
1987
Organization:
Graduate Business Students Assoc.
Name:
Outstanding CBA Faculty Award
Year Received:
1987
Organization:
GBSA
Name:
Outstanding Faculty Award Marketing
Year Received:
1987
Name:
Ramlose Foundation Grant to study power and bureaucratization effects on trust in marketing channels
Year Received:
1986
Name:
UC College of Business Faculty Development Grant
Year Received:
1986
Name:
UC College of Business Faculty Development Grant
Year Received:
1985
Organization:
GBSA
Name:
Outstanding Faculty Award Marketing
Year Received:
1984
Name:
GE Foundation Grant to Study Blood Donor Recruitment Strategies
Year Received:
1983
Name:
Who's Who Among Outstanding Young Men in America
Year Received:
1983
Name:
Beta Gamma Sigma
Year Received:
1981
Name:
Ramlose Foundation Grant to study the relationship between environments and channel structure
Year Received:
1980
Name:
U.C. Summer Faculty Research Fellowship
Year Received:
1980
Name:
U.C. College of Business Faculty Development Grant
Year Received:
1979
Name:
AMA Doctoral Consortium Fellow
Year Received:
1976
Name:
AMA Doctoral Consortium Fellow
Year Received:
1975
Name:
Roland S. Vaile Graduate Fellowship
Year Received:
1975
Name:
Elected to Who's Who Among Students in American Universities and Colleges
Year Received:
1974
Organization:
University of Minnesota
Major:
Philosophy in Business Administration
Completed:
1978
Degree:
Ph D
Organization:
University of Minnesota
Major:
Master of Business Administration
Completed:
1975
Degree:
MBA
Organization:
Michigan State University
Major:
Business Administration
Completed:
1973
Degree:
BA
Published Contributions
Title:
“No Apology for B2B Lab Research,”
Page(s):
2-3
Author(s):
Dwyer, Bob
Year Published:
2009
Publisher:
ISBM Research Quarterly/Institute for the Study of Business Markets/Penn State U
Publicly available:
Yes
Title:
Business Marketing: Connecting Strategy, Relationships and Learning
Page(s):
678
Author(s):
Dwyer, Bob
Tanner, John
Tanner, John
Year Published:
2008
Publisher:
McGraw-Hill/Irwin
Title:
Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance
Page(s):
886-902
Author(s):
Dwyer, Bob
Grewal, Rajdeep
Chandrashekaran, Murali
Grewal, Rajdeep
Chandrashekaran, Murali
Year Published:
2008
Publisher:
Marketing Science
Publicly available:
Yes
Title:
“An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance Based Processes,”
Page(s):
31-49
Author(s):
Dwyer, Bob
Sivadas, Eugene
Sivadas, Eugene
Year Published:
2000
Publisher:
Journal of Marketing/American Marketing Association
Publicly available:
Yes
Title:
Selecting a Mix of Magazines for Delivering Targeted Sales Promotion
Page(s):
51-62
Author(s):
Evans, James
Bruvold, N.T.
Camm, Jeff
Dwyer, Bob
Bruvold, N.T.
Camm, Jeff
Dwyer, Bob
Year Published:
1987
Publisher:
Journal of Direct Marketing
Title:
Branch and Bound Algorithm for the List Selection Problem in Direct Mail Advertising
Page(s):
628-667
Author(s):
Evans, James
Dwyer, Bob
Dwyer, Bob
Year Published:
1981
Publisher:
Management Science
Research in progress
Title:
Interorganizational Information Systems
Description:
The study explores how supply chain networks implement systems for information exchange. The study is in the analysis phase of its second wave of data collection.
Status:
Writing Results
Research Type:
Scholarly
Title:
“Cross-Buying Value Creation: Strategies for Leveraging Profits”
Status:
On-Going
Research Type:
Scholarly
Title:
Dynamic Relationship Between Corporate Brand Image and Loyalty in B2B Services
Organization:
American Marketing Association
Location:
Austin, TX
Year:
2008
