The Marketing major requires completion of 28 hours of courses in the major,as well as an additional 4 hours of Free Elective.
Required Courses (pre-requisites are noted in parenthesis)
Marketing Major Curriculum
| Course | Name | Credit Hrs |
|---|---|---|
| 22-MKTG-480 (22-MKTG-280 or 377 and 22-QA-282 or 242) | Marketing Research | 4 |
| Choose one from: 22-MKTG-485 (22-MKTG-280 or 377) | Buyer Behavior | 4 |
| 22-MKTG-490 (22-MKTG-280 or 377) | Decision Making in Marketing | 4 |
| Marketing Elective | 4 | |
| Marketing Elective | 4 | |
| Marketing Elective | 4 | |
| Marketing Elective | 4 | |
| Marketing Elective | 4 |
Marketing Electives
| Course | Name | Credit Hrs |
|---|---|---|
| 22-MKTG-500 (22-MKTG-280 or 377) | Direct Marketing | 4 |
| 22-MKTG-510 (22-MKTG-280 or 377) | Services Marketing | 4 |
| 22-MKTG-520 (22-MKTG-280 or 377) | Sports Marketing | 4 |
| 22-MKTG-572 (22-MKTG-280 or 377) | Business to Business Mktg. | 4 |
| 22-MKTG-573 (22-MKTG-280 or 377) | e-Marketing | 4 |
| 22-MKTG-574 (22-MKTG-280 or 377) | Product Management | 4 |
| 22-MKTG-575 (22-MKTG-280 or 377) | Retailing | 4 |
| 22-MKTG-576 (22-MKTG-280 or 377) | Sales Management | 4 |
| 22-MKTG-577 (22-MKTG-280 or 377) | Advertising Management | 4 |
| 22-MKTG-580 (22-MKTG-280 or 377) | Professional Selling | 4 |
| 22-MKTG-585 (Permission) | Marketing Strategy | 4 |
| 22-MKTG-593 (22-MKTG-280 or 377) | Special Topics in Marketing | 1-8 |
| 22-MKTG-594 (22-MKTG-280 or 377) | Current Topics in Marketing | 1-8 |
| 22-MKTG-595 (Permission) | Product Design Studio | 1-8 |
| 22-MKTG-597 (Permission) | Field Project in Marketing | 1-8 |
| 22-MKTG-599 (Permission) | Independent Study | 1-8 |
| 22-INTB-571 (22-MKTG-280 or 377,22-INTB-380 or 390) | International Marketing | 4 |
Add 4 hours of Free Elective
Course suggestions for specific career paths for Marketing Majors;
Marketing Career Paths
Professional Sales and Sales Management
Highly Recommended:
22-MKTG-576 Sales Management
22-MKTG-572 Business to Business Marketing
22-MKTG-580 Professional Selling
22-MKTG-490 Decision Making in Marketing
Suggested:
22-MKTG-485 Buyer Behavior
Customer Service and Consumer Behavior
Highly Recommended:
22-MKTG-510 Services Management
22-MKTG-485 Buyer Behavior
22-MKTG-576 Sales Management
22-MKTG-580 Professional Selling
Suggested:
22-MKTG-490 Decision Making in Marketing
22-MKTG-572 Business to Business Marketing
22-MKTG-575 Retailing
22-OM-488 Managing Service Operations
Advertising and e-Marketing
Highly Recommended:
22-MKTG-577 Advertising Marketing
22-MKTG-573 e-Marketing
22-MKTG-485 Buyer Behavior
22-MKTG-500 Direct Marketing
22-MKTG-490 Decision Making in Marketing
Suggested:
22-MKTG-510 Services Management
Product Development/Management
Highly Recommended:
22-MKTG-574 Product Management
22-MKTG-485 Buyer Behavior
22-MKTG-595 Product Design Studio
22-MKTG-510 Services Marketing
Suggested:
22-MKTG-597 Field Project in Marketing
22-INTB-571 International Marketing
22-MKTG-585 Marketing Strategy
22-MKTG-572 Business to Business Marketing
22-MKTG-490 Decision Making in Marketing
Distribution and Supply Chain Management
Highly Recommended:
22-MKTG-576 Sales Management
22-MKTG-572 Business to Business Marketing
22-MKTG-490 Decision Making in Marketing
Suggested:
22-MKTG-485 Buyer Behavior
22-INTB-571 International Marketing
22-MKTG-580 Professional Selling
22-OM-481 Supply Chain Management
Marketing Research
Highly Recommended:
22-MKTG-572 e-Marketing
22-MKTG-574 Product Management
22-MKTG-485 Buyer Behavior
22-MKTG-490 Decision Making in Marketing
Suggested:
22-MKTG-595 Product Design Studio
22-MKTG-597 Field Project in Marketing
Approved statistics/analysis courses
(with course sub form)
Retail Management
Highly Recommended:
22-MKTG-575 Retailing
22-MKTG-577 Advertising Marketing
22-MKTG-573 e-Marketing
22-MKTG-510 Services Marketing
Suggested:
22-MKTG-580 Professional Selling
22-MKTG-485 Buyer Behavior
22-MKTG-500 Direct Marketing
22-OM-488 Managing Service Operations
