Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

MS-Marketing Course Scheduling

The MS-Marketing program has been designed for completion on either a full-time or part-time schedule, with a variety of flexible options existing within this customized program.

  • Full-time students with an undergraduate business degree may complete the program in three consecutive quarters, beginning with the Autumn quarter and continuing with the Winter and Spring quarters.
  • Full-time students lacking a business degree will need to complete the MS basic business knowledge (BBK) requirements during their program. These students will likely require an extra quarter, completing the program at the end of the Summer quarter or participating in an internship during the summer and completing the program in the Fall.
  • Part-time students with an undergraduate business degree have the option of taking two courses per quarter (Autumn, Winter, Spring) and finish in as few as six quarters. Summer coursework is not necessary during this program; part-time students will still be required to take the capstone/field-study course during the Winter and Spring quarters in their final year.
  • Part-time students lacking an undergraduate business degree will need to complete the basic business knowledge (BBK) requirement.

Summer Quarter 2011 (optional)

22MKTG782 Business-to-Business Marketing
Meets 6/24 and 6/25  8:00am to 5:00pm

22MKTG841 Green Marketing
Meets 7/23 and 7/24  8:00-5:00pm

22MKTG733 Retailing
Meets 8/12, 8/13, 8/26 and 8/27  8:00-5:00pm

Autumn Quarter 2011

22MKTG711 Marketing for Managers*4 credits
22MKTG735 Marketing Strategy*4 credits 
22MKTG712 Marketing Research*4 credits
22MKTG725 Advertising Essentials
2 credits
22MKTG713 Qualitative Research2 credits
22MKTG728 Marketing Ethics
2 credits
22MKTG795 Product Design Studio4 credits
22MKTG727 E-Marketing (Social Media)
2 credits

NOTE: MKTG711 is required only if you have taken no marketing courses before.

Winter Quarter 2012

22MKTG791 Capstone*
4 credits
22MKTG714 Systematic Innovation
4 credits
22MKTG730 Branding
2 credits
22MKTG715 Purchasing Behavior* 
4 credits
22MKTG795 Product Design Studio4 credits
22MKTG732 Professional Selling2 credits
Spring Break:
International Program (travel) 
4 credits

Spring Quarter 2012

22MKTG722 B2B Marketing
2 credits
22MKTG792 Capstone*4 credits 
22MKTG731 International Marketing*   
4 credits
22MKTG726 Applied Social Influence 
2 credits
22MKTG844 Design Thinking 
2 credits
22MKTG729 Direct Marketing
2 credits
22MKTG733 Retailing2 credits
22MKTG844 Green Marketing
2 credits 

*Required course for MS-Marketing Program