1.    Core Competency Analysis:  This analysis identifies key benefits the firm is delivering in the market place.  It maps those back to strategic assets of the firm that are leveraged to produce the benefits.  The strategic assets are then mapped back to a set of internal company skills – its core competencies.

2.    Competitive Matrix:  This analysis produces a detailed matrix comparing top competitors across 15 to 20 factors.

3.    White Space Adjacency Analysis:  This analysis looks “outside the box” to define new market spaces just at the fringe of the company's current business.

4.    Global Market Priorities:  This analysis uses a linear weighted model to rank order the most appealing countries for possible expansion within a specified category.

5.    Market Opportunity Analysis:  This analysis considers multiple factors including share position, growth trends, cost to acquire, cost to serve, and Customer Lifetime Value to find the best areas for growth.

6.    Marketing Audit:  This module delivers a detailed scorecard on factors related to marketing effectiveness and efficiency.  It is based on internal and external interviews of client stakeholders.

7.    Attribute Value Map Workshop:  This is a four hour workshop conducted with the client to connect product or service attributes to the benefits they produce and ultimately to the values derived by the consumer.  “Below-the-line” inputs are also identified as possible candidates for differentiation.

8.    Customer Market Research:   Highly trained student consultants deploy a variety of qualitative and quantitative research techniques and analysis including focus groups, interviews, and surveys.

9.    Segmentation Analysis:  This analysis determines what benefits are most sought after in the market place and how targeted customers perceive your company's performance on those variables versus the competition.

10.    Value Proposition:  Using the Five-Box Positioning Tool, this effort yields a concise, well-supported statement on how a company will compete in the marketplace and position itself in the minds of the consumer.

11.    Marketing Strategy:  This module defines the most appropriate strategy to pursue among four alternatives:  Acquisition/Stimulate Demand, Retention/Stimulate Demand, Acquisition/Earn Share, or Retention/Earn Share.

12.    Innovation Pipeline:  Using Systematic Inventive Thinking, a cross-functional team of graduate students from UC's masters programs in marketing, IS, quantitative analysis, and design collaborate over a four day period to create new innovative products and services in an assigned category.  The ideas are narrowed down to create a coherent development pipeline expressed in the form of a hypothetical, “dream catalog,” of future products and services.

13.    Value Based Pricing:  Using the Economic Value Analysis model, this module yields pricing recommendations as well as ways to communicate price relative to value.

14.    Brand Development:  This module uses formal market research and insights to create a brand architecture, brand character, and value proposition to establish a coherent brand promise in the market.

15.    Channel Strategy:  This module delivers either B2B or B2C channel approaches based on current market conditions.  It includes recommendations for distributor roles in a zero, one, or two level channels of distribution to deliver the value proposition.

16.    Communication Strategy:  This module integrates all facets of communication including media, public relations, sales promotion, and website to create a coherent strategy for communicating the firm's value proposition.

17.    Digital Strategy:  This module delivers recommendations on how to listen and track conversations that are happening in the social web about your products and services.  It recommends suggested digital media to begin shaping that conversation.