"The MS-Marketing program incorporates hands-on learning better than any program I've been in. In less than a year I've had the opportunity to work with clients such as P&G, The Brandery, and the Freestore Foodbank. Through this work, it's become apparent that the skills and tools learned in the program can quickly add value to any organization."
- Jason Dudley, Class of 2012
The MS-Marketing is a 32 semester credit-hour program designed to provide a flexible and well-rounded curriculum to accommodate students with diverse educational backgrounds and experiences. Students will receive in-depth training in all areas of marketing, including strategy, innovation, branding, social media, market research, buyer behavior, product management and international marketing. 16 credit hours are completed through required core courses, with the remaining 16 credit hours completed through marketing and marketing-related electives. Full-time students may also elect to complete a self-secured internship or co-op during the summer semester to more fully develop their experiential portfolio.
Basic Business Knowledge
Students enrolling in the MS-Marketing program are expected to have a basic understanding of business through undergraduate or graduate coursework. The Association to Advance Collegiate Schools of Business (AACSB) provides a requirement of basic business knowledge (BBK). Students holding business degrees from AACSB accredited institutions have satisfied this requirement; students who do not have a business degree or a degree from a non-AACSB accredited institution may also have fulfilled much of this requirement. Advisors at UC can help you determine your fulfillment of this requirement.
The basic business knowledge includes:
- Markets and Organizations (22BA7000) (May be waived if you have taken a marketing course)
- Business Statistics and Quantitative Methods (22QA7011) (Must be taken Fall Semester)
- Financial Accounting (22ACCT7011)
- Financial Economics (22FIN7025)
BBK courses do not provide any credit for electives within the MS-Marketing degree. Students may complete BBK's before, during, or after completing marketing course requirements. (Note: course numbers may vary)
Required Core Courses (16 credit hours)
Four content courses are required by the MS-Marketing program and are considered vital for all marketing professionals:
- Marketing Strategy for Managers (22MKTG7035) - 2 credit hours
- Marketing Research for Managers (22MKTG7012) - 4 credit hours
- Buyer Behavior (22MKTG7015) - 2 credit hours
- International Marketing for Managers (22MKTG7031) - 2 credit hours
- Marketing Ethics (22MKTG7028) - 2 credit hours
A 4 credit Capstone (22MKTG7099) is also required and provides students with the opportunity to integrate and apply their academic foundation in an intensive, real-world-oriented project.
Marketing Electives (16 credit hours)
A variety of Marketing electives are offered throughout the academic year to provide MS-Marketing students with flexible options for customizing their experience and background. Electives are offered as either a 2 credit hour or 4 credit hour course. Any suitable combination of 2 credit hour and 4 credit hour electives can be selected to complete the 16 credit hours. MS-Marketing students may select from numerous Marketing electives, including:
- Product Design Studio
- Qualitative Research
- Innovation Tools
- Professional Sales
- Consumer Insights
- New Product Development
- Design Thinking in Business
- Business to Business Marketing
- Advertising
- Applied Social Influence
- E-Marketing (Social Media)
- Direct Marketing
- Branding
- Sales Management
- Retailing
Other marketing electives, including PhD seminars, may also be available to MS-Marketing students.
Additional Electives
To provide a well-rounded and customized experience, students may, upon prior approval from the MS-Marketing Program Director, also select non-marketing courses from other departments, including:
- Other College of Business Departments
- Communication
- Economics
- Psychology
- Sociology
Fall Semester 2012
