Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business
marketing

MS-Marketing Program

“The MS-Marketing program makes you Day One Ready for a career in marketing. Few programs can match the quality and applicability of education while at the same time drawing on cutting-edge thinking from global leaders just down the street.”

- Rian Masanoff, Procter & Gamble, Class of 2013

Learn Marketing in the City Where It Was Invented!

Cincinnati is at the center of the consumer marketing world.  The Master of Science in Marketing Program teaches students the same tools and frameworks used by the best marketing companies in the world - Procter & Gamble, Nielsen, Johnson & Johnson, LPK, and many others.  Our program is designed to give you real-world experience necessary to pursue a successful career in Marketing.

Gain a Competitive Advantage

The MS-Marketing program has been developed to provide students with an innovative and specialized academic curriculum offering both breadth and depth of coverage in Marketing. Students will receive in-depth training and experience in all areas of Marketing, including:

- Branding
- Strategy
- Market Research
- Buyer Behavior
- Product Management
- International Issues


The program is designed to meet the needs of students having graduate or undergraduate degrees in both business and non-business backgrounds, and can be completed either full-time or part-time.

Practical Experience Today for the Challenges of Tomorrow

Experience-based learning is an integral component of the MS-Marketing program. Real-world field-study experiences provide students with the opportunity to acquire practical, hands-on knowledge to establish or further their careers in the marketing profession.

Experienced Faculty with the Right Connections

The MS-Marketing faculty have extensive experience in both industry and academia, and are among the leading scholars in the field of Marketing. They leverage their expertise to offer practical, leading-edge courses designed to put students ahead of the competition. The Marketing Department and the College of Business have well-established connections with the Greater Cincinnati business community and partnerships with major marketing companies and organizations.

Frequently Asked Questions

To find out the answers to some of your basic questions, please check out our frequently asked questions section. We will be happy to assist you further should you have additional questions.

Innovative. Practical. Flexible.

Find Out More

To learn more about the MS-Marketing program, contact:

Drew Boyd
Executive Director, MS-Marketing Program
420 Carl H. Lindner Hall
PO Box 210145
Cincinnati, OH 45221-0145
drew.boyd@uc.edu
(513) 556-4587