The certificate is earned with 12 graduate credits consisting of two core courses and three or four elective courses (depending on the elective's credit hours). The courses are as follows:
Core:
Academics
| 22BA7000 | Marketing and Organizations | 2 credits |
| 22MKTG7035 | Marketing Strategy | 2 credits |
Electives:
| 22MKTG7012 Marketing Research | 4 credits |
| 22MKTG7013 Qualitative Research | 2 credits |
| 22MKTG7014 Innovation Tools | 2 credits |
| 22MKTG7015 Buyer Behavior | 2 credits |
| 22MKTG7016 Professional Sales | 1 credit |
| 22MKTG7017 Consumer Insights | 2 credits |
| 22MKTG7020 New Product Development | 2 credits |
| 22MKTG7021 Design Thinking for Business | 2 credits |
| 22MKTG7022 Business to Business Marketing | 2 credits |
| 22MKTG7025 Advertising | 2 credits |
| 22MKTG7026 Influence Strategies | 2 credits |
| 22MKTG7027 e-Marketing (Social Media) | 2 credits |
| 22MKTG7028 Marketing Ethics | 2 credits |
| 22MKTG7029 Direct Marketing | 2 credits |
| 22MKTG7030 Branding | 2 credits |
| 22MKTG7031 International Marketing | 2 credits |
| 22MKTG7032 Sales Management | 1 credit |
| 22MKTG7033 Retailing | 2 credits |
The sequencing examples below assume a Fall semester start. “Marketing and Organizations,” 22BA7000, is the “gateway” course for this certificate and is the prerequisite for all other courses. With this course completed, a student may take any elective.
| Track | Fall | Spring | Summer |
|---|---|---|---|
| Practice Building | Marketing and Organizations Marketing Strategy Direct Marketing | Sales Management Professional Sales Advertising | Branding |
| Corporate Marketing | Marketing and Organizations Marketing Strategy Design Thinking for Business | New Product Development Advertising
| Buyer Behavior |
| Creative Services | Marketing and Organizations Marketing Strategy Qualitative Research | Innovation Tools Influence Strategies | Branding |
| Technical Marketing | Marketing and Organizations Marketing Strategy Consumer Insights | Sales Management Professional Sales Influence Strategies | Business to Business |
Flexibility
Students may construct their own customized program with the approval of the Executive Director, MS-Marketing Program.
The certificate is planned so that students can finish coursework in two to three semesters. However, the program is flexible for those students who wish to extend longer as they are starting their new careers or finishing their other graduate course work.
