Graduate Certificate in Marketing

Doctors, lawyers, architects, chemists, physical therapists, pharmacologists – all professions with deep technical and clinical expertise, yet they often need business and commercial skills to take full advantage of their new degree in the marketplace.  If you are one of these highly trained technical professionals, you need to get a foothold in the marketplace and start your career moving forward.  The Graduate Certificate in Marketing is designed to train you to do just that.

The Graduate Certificate in Marketing will:

• Prepare you to leverage your deep technical, clinical, or creative background for success in the business world.   
  
• Teach you the skills and expertise needed to apply marketing frameworks and tools to advance your professional goals within your chosen field.
  
• Enable you to gain enough marketing expertise to increase your earning potential and remain competitive.

This unique certificate program provides flexibility to support your specific career track:

• Practice Building:  This track is for the new attorney, doctor, accountant, architect, etc. who is planning to start or join a private professional practice.  Course work is aimed at demand generation – those skills and activities designed to bring more customers into your practice.
• Corporate Marketing:  This track is for the pharmacologist, nurse, scientist, or other specialist seeking roles in the large corporate setting.  Course work is aimed at corporate marketing – those skills and activities designed to build brand and manage large product portfolios.
• Creative Services Marketing:  This track is for the designer, artist, musician, or technician in the creative field who wants to succeed at commercializing their creations. Course work is aimed at understanding and spanning the creator-consumer interface:  developing conceptual tools and marketing skills designed to understand clients, communicate meaningfully about creative products, and sell them successfully in the marketplace.
• Technical Sales:  This track is designed for the engineer, scientist or other technical expert who seeks to join a firm working directly with customers – sales, customer service, or field consulting.  Course work is aimed at selling – those skills and activities designed to succeed in a large technical, customer-facing, field organization.

The credits you earn for the Graduate Certificate in Marketing may apply toward a Master of Science in Marketing degree should you decide to come back and complete this graduate work (subject to admission into the MS Marketing Program).

Innovative. Practical. Flexible.

Find Out More

To learn more about the MS-Marketing program, contact:

Drew Boyd
Executive Director, MS-Marketing Program
420 Carl H. Lindner Hall
PO Box 210145
Cincinnati, OH 45221-0145
drew.boyd@uc.edu
(513) 556-4587