Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Lindner College of Business Throws the 'Doors' Open on UC's First MOOC

Published:
Saturday, April 12, 2014 9:40 AM
Free business and engineering course begins today and marks a place in history as UC’s largest class.

The classroom "doors" of UC’s first MOOC (Massive Open Online Course) open today with nearly 1,700 registrants, making it the largest enrollment of any course in UC history.

That number is expected to increase during the class’ seven-week period as new participants can continue to register today or join the class at any time as previous class content will be available for students to review 24 hours a day, seven days a week.

Access to the Innovation and Design Thinking course—a joint effort between the Carl H. Lindner College of Business and UC’s College of Engineering & Applied Science (CEAS)—is available for free to anyone in the world with Internet.

The increasingly trendy classroom format takes the traditional MOOC concept one step further by offering two free credit hours to anyone who takes the class, fulfills the requirements and enrolls in the Lindner MBA program or the CEAS Master of Engineering program.

The Innovation and Design Thinking course is co-taught by Lindner’s Drew Boyd, assistant professor-educator of marketing and executive director of the Master of Science in Marketing, and Jim Tappel, assistant professor-educator at CEAS.

The course is designed to appeal to innovation practitioners from all backgrounds as the class will teach students to master the tools necessary to generate new ideas and how to quickly transform those concepts into viable new products and services.

The online class will utilize weekly lecturettes, assigned readings, live chats and guest speakers. The guest speakers line-up includes Cindy Tripp, formerly the director of Global Design Thinking at Procter & Gamble; Dr. Michael Clem, vice president R&D, medical at Kaleidoscope; Elizabeth Edwards, CEO at Metro Innovation and author of “Startup: The Complete Handbook for Launching a Company for Less;” and Doug Ladd, chief marketing officer, EndoChoice.

To learn more or register for the class, visit Innovation and Design Thinking.