Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

UC Research Examines Momentum in the NFL

UC News
Monday, December 19, 2016 6:25 PM
Is the existence and effect of momentum real, or is it a sports superstition? UC research analyzes five years’ worth of plays in the NFL.  

As NFL coaches of playoff teams prepare their march toward the Super Bowl, they may want to read up on recent research at the University of Cincinnati about the impact of momentum. The new research supports the argument that momentum is more like a myth in the NFL. The research by Michael J. Fry, a UC associate professor of operations and business analytics, and UC alumnus F. Alan Shukairy, who earned his master’s of science in business analytics, is published this month in the Journal of Quantitative Analysis in Sports.