UC Assistant Marketing Professor Joshua Clarkson will be honored with an Early Career Award by the Society for Personality and Social Psychology. The award will be presented at the group’s national convention in San Antonio, Texas, on January 19-21.
Clarkson will receive the award for his research contribution to the field of attitudes and social influence (two cornerstone areas in consumer psychology).
Clarkson will also present his research at the conference entitled, "Influencing those who influence us." The research, he says, is based on several working papers focused on understanding who experts turn to (or are persuaded by) when they need guidance.”