Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Predicting Presidential Elections

Published:
Saturday, April 12, 2014 9:39 AM
UC marketing professor co-authors article on the science behind picking a president.

David Curry, marketing professor in the Carl H. Lindner College of Business, co-authored an article about predicting presidential elections that was featured in a national magazine.

The article, “Frankenstein for President: Statistics and Operations Research Come Together to Create the Optimal Candidate for the U.S. Presidency” was written with James Cochran, associate professor of quantitative analysis at Louisiana Tech University, and featured in the October issue of Significance.

The article, based on forthcoming research in the Journal of Political Marketing, addresses their use of statistical estimation and mathematical programming to project presidential winners.