Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

CHICAGO TRIBUNE: Viability of Pay-What-You-Want Pricing Models

Chicago Tribune
Monday, December 19, 2016 6:24 PM
UC marketing professor comments on pay-what-you-want pricing models and how they have worked for some busineses.

Panera Bread announces success with such cafes, but is the business model sustainable?

In a March 18, 2012 story in The Chicago Tribune, David Curry, marketing professor at the UC College of Business, says paying what you want forces you to mentally unravel the value.