Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

ABC NEWS: Why 'Call Me Maybe' Is So Catchy

Source:
ABC News
Published:
Monday, December 19, 2016 6:24 PM
When it comes to catchy tunes, simplicity and repetition reign.

Earworm expert James Kellaris, the Womack/Gemini professor of signage and visual marketing in the Carl H. Lindner College of Business, is quoted in a June 22, 2012 ABC News article that examines why Carly Rae Jespsen's catchy hit song "Call Me Maybe" has taken the world by storm.