Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

MARKETPLACE: Walmart Lures Shoppers Back—at a Price

Source:
Marketplace Business
Published:
Monday, December 19, 2016 6:24 PM
Carl H. Lindner College of Business Dean David Szymanski comments on strategy of discount retailer Walmart.

In a February 21, 2012 interview with senior business correspondent Bob Moon of American Public Media's Marketplace Business news, Lindner College of Business Dean David M. Szymanski comments on Walmart's struggle to keep prices low to attract customers in the wake of declining profits.