Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

FOX BUSINESS: Ten Best Credit Card Commercials

Source:
Fox Business
Published:
Monday, December 19, 2016 6:24 PM
UC Carl H. Lindner College of Business professor comments on memorable credit card advertising.

James Kellaris, a marketing professor in the Lindner College of Business, and Thomas W. Cline, marketing professor at St. Vincent College in LaTrobe, Pennsylvania, studied the effectiveness of television ads, they found humor wasn't the best indicator in remembering a product. Cline is an alum of UCs PhD program and a leading expert on humor in advertising.

The February 7 story depicts the top 10 best credit card commercials.