Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

FORBES MAGAZINE: Tis the Season for Many Merry Earworms

Source:
Forbes Magazine
Published:
Saturday, April 12, 2014 9:39 AM
Marketing professor explains why certain songs become lodged in our heads.

For a couple of months leading up to Christmas, we're all infected with earworms: catchy holiday tunes that we can't get out of our heads.

James Kellaris, marketing professor in the Carl H. Lindner College of Business whose research is based on the earworm phenomenon, is quoted in a December 19, 2012 Forbes Magazine article as to why this occurs and offers a top 10 list of common earworm songs.