Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

INMAGIC, INC.: How to Create Your Innovation Dream Team

Source:
In Magic Inc.
Published:
Monday, December 19, 2016 6:21 PM
Podcast features UC Carl H. Lindner College of Business marketing professor on how innovation is a "team sport" and what is required to build a dream team.

Drew Boyd, executive director of the University of Cincinnati master of science in marketing program, spoke to INMAGIC about how to create an innovation dream team that lets companies generate great ideas and execute them.