Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

UC Center for Professional Selling Faculty to be Featured Guests on Expert Access Radio

Published:
Monday, December 19, 2016 6:31 PM
Show to highlight changing consumer habits and adapting sales education.

Two faculty members from UC’s Carl H. Lindner College of Business will be guests on the Expert Access Radio, a weekly talk show on WKRC radio (AM 550). The show airs on Sunday, May 6 at 4 PM Eastern Standard Time.

Lindner College of Business faculty Jane Sojka and Neil Rackham will be the featured guests.

Sojka, Center for Professional Selling director and associate professor-educator of marketing, will examine how sales education is adapting to the new sales frontier. The center offers a professional sales-minor with courses in professional selling and sales management.

Rackham, who recently joined the center as executive professor of professional selling, is the best-selling author of  “SPIN Selling” and a world-renown sales expert. He will discuss how the buying world is changing and what those changes mean for sales.

A podcast of the show with host Jay McKeever will be available on the station website: radio.cincom.com.