Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Turkeynomics Offers Lessons on Rationality

The Cincinnati Enquirer
Monday, December 19, 2016 6:29 PM
Irrational behavior, says UC Economics Center director, can be tied to holiday overeating. 

With Thanksgiving around the corner, Julie Heath, director of the Economics Center in the Carl H. Lindner College of Business, applies economics to our traditional holiday meal in a November 19, 2012 article in The Cincinnati Enquirer.

From a growing branch of economics, called behavioral economics, Heath talks about traditional economic assumptions like rationality, and recognizes that people behave irrationally (predictably so) by eating more when there's a lot of food in front of us and forgoing the sensible cost/benefit viewpoint.