With Thanksgiving around the corner, Julie Heath, director of the Economics Center in the Carl H. Lindner College of Business, applies economics to our traditional holiday meal in a November 19, 2012 article in The Cincinnati Enquirer.
From a growing branch of economics, called behavioral economics, Heath talks about traditional economic assumptions like rationality, and recognizes that people behave irrationally (predictably so) by eating more when there's a lot of food in front of us and forgoing the sensible cost/benefit viewpoint.

