Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Tallahassee Democrat: UC Marketing Professor Quoted as Earworm Authority

Source:Tallahassee Democrat
Link Submitted: 3/21/2011 15:19:03

James Kellaris, marketing professor at the University of Cincinnati (UC) College of Business, was quoted in the Tallahassee Democrat for his research on earworms, or songs that stick in your head. He says repetitiveness, simplicity and unexpected rhythmic variation make for exceptional earworms.