Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Elizabeth Edwards to Discuss Her New Book at MS-Marketing Program Lunch & Learn

Submitted: 3/16/2011 14:44:48
  • Elizabeth Edwards, UC MBA alum and author of "Startup: The Complete Handbook for Launching a Company for Less," will speak to MS-Marketing students and alumni on March 17.

The University of Cincinnati College of Business Marketing Department will host UC alumna, MBA '04, Elizabeth Edwards, former venture capitalist, to speak on her new book, "Startup: The Complete Handbook for Launching a Company for Less," at the lunch and learn on Thursday, March 17 at 12 PM in Lindner Hall 608.

Elizabeth Edwards launched Metro Innovation, a catalyst for innovation and entrepreneurship in 2009, after 7 years in venture capital, private equity and strategy and innovation consulting. As a venture capital investor at Neyer Holdings, Edwards built winning strategies for start-up and growth companies in a variety of growth sectors including clean tech, life sciences, consumer products and technology. She has evaluated hundreds of business plans and actively participated in the funding, launch and management of five early stage portfolio companies. Edwards has been featured in more than 50 local and national media outlets including the Wall Street Journal, and BoingBoing, and has been a popular guest lecturer at universities and conferences since 2007, where she presents entrepreneurship as an imperative for economic stability.

"These lunch & learn sessions, which are held twice a year, provide a relaxed, social and professional meeting space for current MS-Marketing students to connect with MS-Marketing alumni," says Drew Boyd, executive director of the Master of Science in Marketing program. "Such interactive sessions are a great way for students to feel like they are part of a larger community and marketing practice."

Bi-annual marketing education sessions also give students an opportunity to connect practical concepts back to their classroom learning, like the big picture model, branding, innovation, marketing strategy etc. "The most important question in marketing is 'so what?' It helps students develop a critical mind towards fundamentals and helps them envision new applications for those concepts," says Boyd. He encourages all MS-Marketing students to attend these sessions, because he is convinced that it will help them develop a broader understanding of the subject. "Great marketers are the ones that are quickly able to develop configurable solutions. They see and learn from trends and are able to come up with new and interesting ways to apply the learning through meta-cognition, and come up with new marketing ideas in current and diverse fields like social media."

Past speakers in the MS-Marketing Lunch & Learn series include Pete Blackshaw and Bob Gilbreath.