Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

UC Marketing Professor Offers Insight for Predicting the Success of New Inventions
Link Submitted: 2/15/2011 10:55:23

Innovation expert Drew Boyd, assistant marketing professor at the UC College of Business, offers guidelines for predicting the success of new inventions. Boyd explains the five patterns of innovation embedded in every invention, including those of the 22 novice inventors who gathered for a "pitch-a-thon" in Washington D.C. on Friday. "At the end of the day, if you look at the product on the merits of whether it follows one of these five patterns, that should be how you predict success of whether it will endure the market," Boyd says.