Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

University of Cincinnati MS-Marketing Director to Speak at Digital Non-Conference

Submitted: 9/17/2010 16:08:47
  • MS-Marketing Director Drew Boyd will present a talk entitled "Digital Innovation: Getting to the Next Level" at the September 24 session of the 2010 Digital Non-Conference in Cincinnati.

Drew Boyd, executive director of the UC College of Business master of science (MS) in marketing program, will present at the Digital Non-Conference in Cincinnati on Friday, September 24, at 11:00 a.m. The two-day conference, which runs from September 23-24, 2010, at the Millennium Hotel, features the hottest trends and issues in digital media marketing.

Boyd's presentation, "Digital Innovation: Getting to the Next Level," shows participants how to apply systematic innovation tools to social media applications to create new-to-the-world applications in the digital space. "I teach an innovation course and a social media course at UC," says Boyd. "This will be the first time I converge both topics into one idea. It should be fun!"

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