Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

UC Business Faculty and Students Apply Innovation Methods to Community Development in Northern Kentucky

Submitted: 10/21/2010 16:46:22
  • At the BRINK Conference, Drew Boyd, UC marketing professor, and business graduate students will facilitate discussions among area business leaders on applying innovation strategies to Northern Kentucky's community development plan, Vision 2015.

Drew Boyd, the executive director of the master of science in marketing program at the University of Cincinnati (UC) College of Business, will teach the innovation process to nearly 300 business leaders at the BRINK Conference on Wednesday, November 17, 2010 at the Northern Kentucky Convention Center in Covington, KY.

Boyd believes innovation is a skill, not a gift. "All existing products follow patterns of invention, similar to DNA in humans. As an innovator, you can extract a product's DNA and apply the templates to create new, inventive idea," says Boyd, a former marketing executive at Johnson & Johnson. "I've used this method in my career, and it works."

BRINK Conference attendees will learn the systematic tools they need to innovate new products and ideas in the morning session. After lunch, UC graduate marketing students, who have learned Boyd's process of innovation, will facilitate small-group discussions surrounding Vision 2015, Northern Kentucky's strategic plan for community development. Conference participants will apply innovation methods to real-world issues like regional education and economics in hopes of developing new ideas to further the Northern Kentucky community.

"If participants have learned the templates of invention, applied those templates to relevant issues and offered novel ideas for Northern Kentucky leadership, we have accomplished our vision for the BRINK conference," says Boyd.

The Northern Kentucky Chamber of Commerce is hosting the first ever BRINK conference this year to connect business and organizational leaders from across the region, to sustain creativity, innovation and excellence. "We will see more change in the next 10 years than the last 100, calling change ?the new normal.' Businesses and organizations will either innovate or they will die," says Mackey McNeill, president and CEO of Mackey Advisors and chairwoman of BRINK.

Registration information for the BRINK Conference can be found online at: