Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

SmartMoney.com: UC Marketing Professor Comments on Psychological Strategies of Online Retailers

Source:SmartMoney.com
Link Submitted: 10/11/2010 16:10:44

In an October 11, 2010 article on SmartMoney.com, Karen Machleit, professor of marketing at the UC College of Business, discusses the psychological effect of free shipping offers and how consumers can be smart about shopping at online retailers.