Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Business Professor Weighs In on the Increasingly Digital World of Direct Marketing

Source:1to1 media
Link Submitted: 11/4/2010 16:33:58

F. Robert Dwyer, Ph.D., the Joseph Stern professor of marketing at the UC College of Business, offers his expertise on direct marketing for a 1to1 magazine article reporting the popular trend of mobile and social marketing strategies. Dwyer explains the challenge many companies face while trying to integrate old traditional techniques with new digital advancements.