Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Business Courier: UC Business Professors Adapt Their Courses to Recent Recession

Source:Business Courier
Link Submitted: 11/4/2010 13:32:30

An October 29, 2010 article in the Business Courier examines how the recent recession has affected business courses taught at local universities. Drew Boyd, executive director of the MS-marketing program at the UC College of Business and assistant professor of marketing and innovation, explains that while he still uses classic methods and fundamental frameworks, the recession has altered how he teaches marketing strategy, segmentation, positioning, pricing and communication. Jane Sojka, visiting professor at the College of Business, now stresses hands-on lessons such as elevator pitches and simulated customer interactions to prepare students for the professional world.