Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Cincinnati.com: Business Dean Discusses the Positive Effect of Upscale Competition in Retail

Source:Cincinnati.com
Link Submitted: 11/1/2010 13:45:37

A November 1, 2010 article on Cincinnati.com reports on the strategies that regional department stores use to compete for customer loyalty as shoppers become more selective about where they spend their money. Luxury retail competitors Saks Fifth Avenue, Macy's and Nordstrom, notably, have fine-tuned their customer service, pricing and event marketing to target women 40 and over, the biggest local spenders. UC College of Business Dean and retailing expert David M. Szymanski explains that more upscale competition brings about more sales overall and as a result, can have a positive effect on the region's overall shopping sector.