Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Business Courier: UC Marketing Professor Identifies a "Way Out of the Woods" for P&G's Top Brand

Source:Business Courier
Link Submitted: 5/26/2010 9:31:42

Chris Allen, the Arthur Beerman Professor of Marketing at the UC College of Business, explains that an investigation by the U.S. Consumer Product Safety Commission could be a "way out of the woods" for P&G's Pampers brand, the subject of recent controversy on the Web.