Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Efforts Under Way to Make Cincinnati a World Marketing Hub

Source:Cincinnati Business Courier
Link Submitted: 1/8/2010 10:59:59

Data from the UC Center for Economic Research & Education supports a new initiative to establish Cincinnati as a world marketing hub. The number of jobs in Cincinnati provided in the two broad industry segments where most consumer marketers work tripled the national average in the last seven years. Statistics like this, along with the headquarters of marketing powerhouses residing in Cincinnati, support Rich Kiley's efforts to establish a reputation for the city.

Kiley has gathered a team of volunteers to begin initiatives focused on mentoring, networking and training events, the development of research centers and trade groups and a project-oriented community involvement program. His group has teamed up with a College of Business MS-Marketing student who will provide the team with an assessment of the depth and breadth of Cincinnati's consumer-marketing industry.