Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

UC Team One of Only Twelve Finalists in the Cardinal Challenge Business Plan Competition at the University of Louisville

Submitted: 2/22/2010 9:39:47
  • Congratulations to University of Cincinnati graduate students Niraj Kapadia (College of Design, Architecture, Art, & Planning, Master of Architecture program) and Greg Crase (College of Business, MBA program) on being one of the 12 semi-finalists in the 2010 Brown-Forman Cardinal Challenge Business Plan Competition at the University of Louisville February 19 and 20.

Congratulations to University of Cincinnati graduate students Niraj Kapadia (College of Design, Architecture, Art, & Planning, Master of Architecture program) and Greg Crase (College of Business, MBA program) on being one of the 12 semi-finalists in the 2010 Brown-Forman Cardinal Challenge Business Plan Competition at the University of Louisville February 19 and 20. Kapadia, inventor and designer of the revolutionary and evolutionary vMouse, represented the new venture team in the high energy opening round of this year's Cardinal Challenge. The vMouse is a vertical computer mouse that is ergonomic, elegant, and efficient in its form and function. The vMouse proposes a welcome change to the traditional, repetitive stress inducing mouse design that has essentially remained unchanged since its introduction 20 years ago.

The vMouse team faced stiff competition in the opening round from the University of Illinois ? Chicago (Thermal Conservative Technologies, high performance vacuum insulation) and Rice University (OrthoIntrinsics, developer of PRIME, Peg Registered Intrinsic Muscle Evaluator, for the detection and diagnosis of carpal tunnel syndrome). OrthoIntrinsics won the opening round and finished 4th overall. The final four also included, 1st Place, the University of Arkansas, BiologicsMD (OsteoFlortm osteoporosis medication); 2nd Place, Indiana University, QP Digital (Quilt packaging technology); and 3rd Place, Johns Hopkins University, CervoCheck, (early detection of pre-term birth). Kennesaw State University (Drive Safe Glucose Monitoring Systems) took 1st Place in the Fast-Pitch one-minute presentation and the University of Illinois ? Chicago (Thermal Conservation Technologies) took 2nd Place in the Fast-Pitch.

While the vMouse team did not make the final four, it was an exciting networking and learning opportunity. "It is quite an accomplishment for the vMouse team to represent UC at the Cardinal Challenge," noted faculty advisor Dr. Charles H. Matthews, Executive Director of the Center for Entrepreneurship Education & Research. "Over 30 outstanding teams were vying for the 12 select spots." The Cardinal Challenge represents a prestigious competition with real-world opportunities and consequences designed to stimulate and reward innovative thinking and entrepreneurial persistence. Next up for the vMouse team, The UC Spirit of Enterprise Business Plan Competition hosted by the University of Cincinnati and Cincom Systems, Inc. February 25 and 26.