Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

UC Magazine: UC Marketing Professor Describes How Today's Advertising Works to Influence Consumers

Source:UC Magazine
Link Submitted: 12/9/2010 16:38:32

In the December 2010 issue of UC Magazine, Chris Allen, Arthur Beerman professor of marketing at the UC College of Business, explains that today's most successful advertising campaigns are those that are "value-oriented" or "creative." He adds that American consumers are influenced by the online buzz created by sites like Facebook and YouTube, a kind of buzz that marketers can track like never before.