Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

New York Times: UC Business Faculty Member Quoted on Branding

Source:New York Times
Link Submitted: 12/1/2010 10:46:28

Chris Allen, UC College of Business marketing professor, was quoted regarding brand loyalty and rebranding of a product. His comments were made in relation to the disappearance of Camay soap from store shelves in the U.S., even though some consumers are in a lather over its removal.