Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

USA Today: Back-to-Schoolers Who Put Off Shopping Rewarded with Deals

Source:USA Today
Link Submitted: 8/27/2010 10:11:18

In an August 27, 2010 USA Today article, UC College of Business Dean and retailing expert David M. Szymanski comments on the reasons for consumer shopping behavior during the back-to-school season.