Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

UC College of Business Launches Graduate Certificate in Marketing

Submitted: 8/1/2010 16:54:44
  • UC College of Business Marketing Department launched its first certificate program - Graduate Certificate in Marketing. The 16 credit hour program is intended for people with deep (masters or doctorate) level of technical expertise, but who need practical marketing skills to leverage their expertise in the market place. Doctors, lawyers, designers, engineers, scientists - experts of all stripes - can customize a program to fit their specific career needs.

The College of Business Marketing Department launched its first certificate program - Graduate Certificate in Marketing. The 16 credit hour program is intended for people with deep (masters or doctorate) level of technical expertise, but who need practical marketing skills to leverage their expertise in the market place.

Applicants may apply now for enrollment in the Autumn 2010 quarter.

The certificate program provides flexibility to support four specific career track:

* Practice Building: This track is for the new attorney, doctor, accountant, architect, etc. who is planning to start or join a private professional practice. Course work is aimed at demand generation ? those skills and activities designed to bring more customers into your practice.
* Corporate Marketing: This track is for the pharmacologist, nurse, scientist, or other specialist seeking roles in the large corporate setting. Course work is aimed at corporate marketing ? those skills and activities designed to build brand and manage large product portfolios.
* Creative Services Marketing: This track is for the designer, artist, musician, or technician in the creative field who wants to succeed at commercializing their creations. Course work is aimed at understanding and spanning the creator-consumer interface: developing conceptual tools and marketing skills designed to understand clients, communicate meaningfully about creative products, and sell them successfully in the marketplace.
* Technical Sales: This track is designed for the engineer, scientist or other technical expert who seeks to join a firm working directly with customers ? sales, customer service, or field consulting. Course work is aimed at selling ? those skills and activities designed to succeed in a large technical, customer-facing, field organization.

Credits earned for the Graduate Certificate in Marketing may be applied toward a Master of Science in Marketing degree should a student decide to come back and complete their graduate work (subject to admission into the MS Marketing Program).

Visit: http://www.business.uc.edu/graduate/marketingcertificate