Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Cleveland Plain Dealer: UC Business Professor's Research Cited in Response to Question of 'Sticky' Music

Source:Cleveland Plain Dealer
Link Submitted: 4/28/2010 13:58:29

Research performed by UC College of Business marketing professor James Kellaris explains the staying power of certain songs, known as "earworms," within the brain.