Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

The ABC: UC Marketing Professor's Music Research Informs Article on the "Earworm" Phenomenon

Source:The ABC
Link Submitted: 4/9/2010 11:26:33

An Australian Broadcasting Corporation article on the earworm effect of certain music cites research performed by UC College of Business marketing professor James Kellaris, whose 2003 research paper, "Dissecting Earworms," examines what makes particular songs "sticky.