Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Looking for Signs: It's Not What You Say, But Where You Say It That Counts

Source:University of Cincinnati
Link Submitted: 9/14/2009 16:51:53

UC business professor finds lack of understanding and research when it comes to one of the basic means of marketing communication widely used since antiquity. He'll present his findings at first-ever conference jointly held by both industry and academia, Oct. 13?15.