Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

UC College of Business Professor Comments on New Totes Clearance Sale Store

Source:Cincinnati Enquirer
Link Submitted: 7/13/2009 10:26:01

Karen Machleit, marketing professor and department head, explains that consumer perception may make outlet stores more appealing during recession.